behind the scenes

https://youtu.be/xL5EPhQUlyQ

Music Marketing #1

In my Aice Media Studies class, we are working on a music video marketing project. We got put into groups of 4 to then divide research into 2 different music companies including two artists or bands from each company. The thorough research of these artists/bands and their marketing helped gain knowledge on how people in the music industry market and brand themselves.  Our group randomly selected 4 songs to choose from based on the genre of music we had to research previously with the music companies. Our genre is “Sub genres of rock” and we selected a song under the sub-genre of indie rock. 

To start off, we created a name for the band. They are now known as “midnight shadows” and the song “mountain at my gates” is now “mountains of fear.” The band colors are midnight blue, grey, and moonlight yellow. Our band consists of a guitarist, a singer, and a drummer. Our band posts on Spotify, Apple music, and YouTube.  This rising band performs live for their growing audiences.  

To plan our music video, we created a storyboard of 20 slides. We describe each slide under it with what shot/angle will be used as well as what is going on and at what point of the song. The requirements are to make our music video at least 1 minuets and 30 seconds long from the song selected. Our group created a plan of action for distributing the work and where/when we will film.  

Our teacher gave us various materials to work with. We have notes from PowerPoints she went over with us about shots/ angles and music/marketing. Our teacher has different links available to us that take us to readings based on music videos, marketing, branding, etc. All that help with our project.